How to use Digital Marketing for Brand Rebranding
Rebranding is difficult. Isn’t it? You know you’ve changed the look and updated the messaging. The question remains, will people notice?
It’s not very common for people to connect with anything new. Either, your message no longer correlates with what you truly offer. Or, they liked your product but that doesn’t mean they will remember you as a brand later. That’s where Rebranding steps in. However, rebranding isn’t just limited to updating logos or packaging. It’s much more than that, let’s discuss how Digital Marketing is required for any Brand rebranding.
How Digital Marketing drives Rebranding Success?
Digital marketing is your loudspeaker. It amplifies your new identity quickly and assures that the right people know about it and creates trust along the way.
Let’s take a look at why it is so effective:
- Build trust: Audiences need to be reminded that you exist and keep them updated with regular updates, blogs, emails.
- Reach more people: You can showcase your new brand on many platforms from social, to search engines, so that you can be seen everywhere.
- Save money: Whereas TV or print ads can be costly, digital campaigns can be much less expensive and even more targeted.
- Track progress: Digital media allows tracking of audiences and engagement with results every step of the way.
Ways through which Digital Marketing supports Rebranding
Given below are the following ways through which you can make your brand shine:
- Social media: Highlight your new look and discoverability, by posting to the places your audience frequents.
- Website: Update your website to match the new identity and do it fast.
- Email marketing: Let your loyal customers know things are changing and highlight the reason why.
Why is Digital Marketing important for Rebranding?
Rebranding without Digital Marketing is like screaming into a blank place. People won’t know why you changed, what’s different or why they should care. Here’s the list of things it does:-
- Promotes a clear visibility of your story.
- Lets you change direction if your messaging isn't resonating.
- Make your brand visible online where people are already looking.
- Highlight what is unique and special about your new identity.
- Improves base search rankings by allowing more people to discover you.
How content helps in Rebranding?
A rebrand will not be seen unless you put it to the world. Utilizing blogs, videos, info graphics and posts can help you explain the “why” behind the rebrand. Good quality content helps in building trust, justifying your story and keeping your brand top of mind.
New content is also good for SEO, therefore more people will find your new brand through search engines. That's a win-win!
Some key elements that make Rebranding work
While you’re rebranding, give attention to every detail. Given below are some key elements to focus while rebranding:-
- Voice: Check how your brand “speaks”, is it fun, formal, or friendly?
- Tagline: A short, punchy line that summaries your brand.
- Logo: Your visual identity should be simple, recognizable, and memorable.
- Packaging: How your products would look and feel in the customer’s hand.
- Customer experience: Every touchpoint, from browsing online to getting support, shapes how people view your brand.
Case-Study
Real- life example: Amul
Let’s discuss it further with a case study on Amul, how this brand rebranded itself and stayed relevant.
Launched in 1946, Amul was a familiar presence with its quality milk and dairy-based products. The Amul Girl mascot with its witty one-liners that made the brand so lovable.
Over the years, various competitors grew and customer preferences evolved. The younger consumers wanted new packaging, new options.
Now, Amul faced a tricky situation: How will they include the new generation while not losing the faith of its loyal customers.
Here’s the various changes Amul adapted:
- Updated packaging to make it fresh and modern.
- Expanded their product line, flavored milk, cheese, and more.
- Gave the Amul Girl a sharper, updated look.
- Went digital, using social media and online ads to connect with younger buyers.
The result? Amul stayed relevant, gained new customers, and strengthened its bond with existing ones. That’s the magic of rebranding powered by digital marketing.
Final thoughts
Rebranding is more than a simple re-design, Digital marketing makes that possible by spreading your new identity, keeping your message clear, and making sure people notice the change.
If you have a vision, you will establish more than a new brand design– you'll create new connection opportunities with existing customers and attract various new customers. Hence, don’t just stop at a re-designed logo or tagline when you re-brand. Try to reinvent the identity with a great digital marketing strategy.