Tips to drive organic growth on Social Media
Social media is not limited to posting content online, it's about building trust, growing community, spark conversations, building loyal audiences that are genuinely interested in your brand. Although paid ads are becoming more expensive, every business should adopt an organic growth strategy for the long-term, if your focus is authenticity, strategy and consistency.
Why this matters
Whether you are a content creator, a brand or a marketer, organic growth does impact on various things like how you reach people or build trust and helps in creating a lasting engagement.
Here are the observations:-
- Brands question whether organic growth is even possible without ads.
- Creators found out that consistency plus creativity is the key to Organic Growth.
- The audience is tired of hard-selling and prefer authentic content.
The truth is– Organic growth is not dead, it just demands strategy and authenticity.
Understanding the Shift
There used to be times when brands merely needed to focus on posting frequency or simply resort to clickbait tactics to get the attention of the audience today algorithms evaluating engagement, relevance/engagement and authentic interactions over followers.
This means businesses should shift from broadcasting messages to fostering conversations. Instead of asking questions like, ”How many people saw my post ? ” or”, How many people interacted or came back for me?”
Key tips to drive Organic growth on Social Media
1. Consistency is king
Posting once in a while won’t bring views or develop a loyal fanbase. Start with building a content calendar, maintain the posting rhythm and repeat. Regular updates train your audience and algorithm to expect your presence.
2. Create value added content
Be it educational, inspiring or entertainment, your content should solve all the problems and spark emotions. Videos on DIY, quicktips, behind the scene etc. The more useful and relatable your content is, the higher your engagement would be.
3. Prioritize engagement over reach
Engage with your audience, try to reply to comments, join conversations, ask questions etc. Social Media platforms reward those accounts that engage in two-way interactions and not just broadcast. Engagement is the currency of organic growth.
4. Optimize for each platform
The thing that works for Instagram may not work for LinkedIn. Change content formats accordingly– short reels, posts, carousels, carousels (based on where your audience spends time and how they consume content there).
5. Collaborate with communities
Partnerships with influencers, brands and engaging with communities can introduce your brand to a fresh and relevant audience– without any paid promotion.
Is Organic Growth harder now?
The answer is yes and a no.
It’s hard if you only chase the algorithm with random posts.
But it is possible if you’re focused on:
- Building a community and not just followers
- Listening to your audience and responding authentically
- Creating content which is shareable and save-worthy
If your social media is shallow and self-promotional, organic growth will decrease. But if you’re consistent in posting, and willing to adapt to changes– you might thrive.
Final thoughts
Organic growth on Social Media is not about chasing numbers– but rather building trust, sparking conversations and creating an impact.
Yes it does take time, and requires consistency, but in return what you will get is a community that engages with your brand and advocates it.
If you really want to stand out, have patience and be consistent, focus on building relationships rather than chasing numbers. Likes and shares will follow.