WHY DOES MY AI GENERATED BLOG NOT RANK ON GOOGLE?
In general, does Google actually rank AI generated blogs and content? To answer that let's look at some criteria that helps Google rank page/website content:
- Content should be high quality– so it should be interesting, informative and well-written
- Content should be relevant– users intent and query has to match
- Content should be optimized– it should have keywords, headings in accordance with Google search engine guidelines
So, yes Google does rank AI content as long as it meets the ranking requirements.
Let's get realistic for a second, we write blogs with AI, whatever your brand and you're pushing this content out the door at warp speed.
- It's optimized (sort of)
- It's long enough.
- It covers the right keywords.
Now,
Google your target phrase and your blog, it's nowhere, not on page1not on 2, sometimes you aren't even ranked.
That's where the whole frustration begins, "We are posting daily so why are we not ranking?" We hear this all of the time from clients or content teams. The problem isn't that AI content doesn't rank, the problem is most AI content isn't built correctly to be ranked.
In this blog, we will break down one by one what we are doing wrong and what is the solution to fix the issue.
Reason your AI- generated isn’t ranking on google
1.. Google’s E-E-A-T framework which consists of Experience, Expertise, Authoritativeness and Trustworthiness is more important than ever.
If your blog doesn’t show:
- First-hand experience
- Real-world knowledge
- Credible source material
- Human touch
There is very little chance for it to rank regardless of how good it is written. AI cannot experience your experiences and Google understands this.
2..Most AI tools do the job of:
- Add keywords
- Add headings
- Following SEO templates
But here’s the issue-
That often leads to keyword stuffing, unnatural phrasing, and a blog that reads like it was made for bots and not for people. And when bounce rates go up, engagement drops or users skim and leave? Google notices.
3..AI lacks real audience understanding
AI can imitate writing styles. It can never give the human aspect and structure a blog.
But it doesn’t know:
- Your audience’s pain points
- Their purchase journey
- What motivates them to click or convert
Most AI generated blogs feel generic because…they are.
They create the content and give information to us but they don't connect with anyone in particular.
However, Google favors content that feels connected to users intent, not just some summaries.
4..AI tools can write.
But they can’t care.
They can’t develop a brand tone.
They don’t have opinions, humor, or emotional nuance.
AI has no unique perspective or brand voice.
If your blog sounds like every other AI-generated post out there, why would Google rank yours?
What can we do to make AI content rank?
To make AI content rank on Google, here’s what you can do:-
- Add human touch- Edit, revise, and personalize content with human insight
- Real expertise- Add original opinions, experience, and examples
- Structured blog- Connect blogs through smart internal linking
- Intent- Focus on what the user actually wants, not just what you want to say
AI content isn’t about publishing faster than the next person, it is about who can effectively combine machine efficiency with human insight, strategy, and value for users.
So if your blog isn’t ranking, the answer is not the less use of AI it's the strategic and smarter use of it.
Final thoughts
Using AI to write the blogs can surely save time but if they aren't ranking, here's the truth:
Google doesn't care how fast or how many blogs you post but it does care about how useful it is or how credible the blog is.
If your content sounds generic, lacks depth or doesn’t offer anything new, it won’t stand out. AI is a great starting point but it still needs your voice, expertise and a little human touch to truly work.
So,
Before you publish any blog, question yourself, “Would I actually want to read this?”
If the answer is yes then you’re on the right track.