Are you still asking- Why pay a digital marketing agency in the AI world?
So, have you also been thinking, why am I paying my digital marketing agency when AI can do the exact thing, that to for free! We get it; your question is completely valid especially after a lot of misinformation surfacing on the internet about how “AI can do everything faster and cheaper?” Or questions like “If AI can write your captions, plan your ads, and track your results—what’s the point of hiring an agency?”
With AI tools popping up left and right, doing everything like curating content for blogs to designing logos and social media posts, it’s very natural to have these questions coming up in your mind. But don’t you worry, we at DZPL are here to give you clarity about the ever evolving landscapes of digital marketing and most importantly debunk all the myths that you see about Artificial intelligence.
Let’s begin this blog by understanding what exactly is happening in the field of digital marketing and how AI offered services is shaking up the digital landscape.
What Exactly Falls Under Digital Marketing?
Before we dive into AI’s role, let’s first understand what digital marketing really includes. It’s not just running a few social media ads or posting memes on Instagram. A full-fledged digital marketing strategy involves:
• Search Engine Optimization (SEO)
• Pay-Per-Click Advertising (PPC)
• Content Marketing (blogs, videos, whitepapers, etc.)
• Social Media Marketing & Management
• Email Marketing
• Influencer Marketing
• Website Design & Development
• Brand Strategy & Positioning
• Analytics & Performance Tracking
• Online Reputation Management (ORM)
• Conversion Rate Optimization (CRO)
• Marketing Automation
According to Meta Ads Support Survey, 2023 - 43% of marketers faced content rejection or ad disapprovals due to AI-generated non-compliant copy.
Now, let's take a look at how AI is shaking things up.
Let’s try to understand this with a simple example:
Suppose you want to write a blog for your brand, you hire a digital marketing agency to curate content and you start wondering that you can generate the same blogs using AI with a blink of an eye. It will also suggest you trending keywords and make it SEO friendly.
But here’s the catch- Will AI be able to curate the exact same blog?
The answer is no, it can’t possibly generate a blog for you because it lacks quality strategy a digital marketing agency or expert offers through experience, insight, impact and creativity. By no means we are saying that AI is of no use to create content, in fact it is a powerful tool, but not a replacement and if used blindly it can lead your brand into dangerous waters because of its misleading strategies, generic content, lost ROI, and even Google penalties. According to SEMrush 2024, Google penalized 45% of websites that relied heavily on unedited AI-generated content in its 2024 algorithm updates.)
Sources mentioned that 78% of consumers can tell when content is AI-generated and 53% say it reduces their trust in the brand.
The content Al generates, might look good to you, but:
• Is it aligned with your brand’s tone and voice?
• Are the keywords the right balance of search volume and competition? Or are they even relevant?
(Keywords are the word or phrases that people type into search engines to find information online. These keywords are important for helping search engines understand what your blog post is about and for making your content discoverable to your target audience. Most recently a shift from SEO to LLM SEO is also seen that makes your content visible in the AI overview section)
• Is the content curated and structured to show up in AI overviews.
• Will the content actually rank on Google, or is it just generic fluff?
• Will it do an in-depth keyword research before drafting the content?
• Does it sound like you, or just like everyone else?
• And most importantly does it offer value that your target audience hasn’t already read a hundred times?
• Is the blog part of a bigger content strategy?
(Content isn't just about writing—it’s about why you're writing. What’s the goal: Traffic? Leads? Trust?)
• Is it repurposable across channels?
(Agencies think beyond one blog post—they turn that content into carousels, reels, emailers, and more.)
• Is it designed with user experience in mind?
(Things like proper formatting, readability, CTAs, and scannable sections matter more than ever.)
If you have answered no to at least 5+ questions you are definitely in need for more than tools. You need a partner. You need a strategist. You need an experienced digital marketing agency that not only adds values to your brand, but also understands your target audience as much as you do.
This is exactly where a content strategist from a digital agency adds real value. They:
• Understand your audience's pain points and what kind of content engages them
• Choose keywords that you have a chance of ranking for, not just what’s popular
• Add structure, original research, storytelling, and SEO optimization
• Ensure the blog serves a real purpose in your overall marketing strategy
• Repurpose the blog into multiple content formats-social posts, emails, videos, and more
• Keep the content aligned with current trends like LLM SEO and AI-generated search overviews
• Optimize content for readability, engagement, and conversions (CTAs, headings, formatting, etc.)
• Maintain a consistent brand voice across all content pieces, no matter the platform
• Regularly audit and update existing content to keep it fresh, relevant, and ranking
Sources mentioned that-
1. Campaigns developed by agencies saw a 29% higher engagement rate compared to those created with AI tools alone.
2. Businesses that partnered with full-service digital agencies saw a 36% higher ROI on paid campaigns than those using AI-led internal teams.
3. Conversion rates increased by 21% when campaigns were managed by agencies that used AI alongside human optimization.
So yes, AI can help you start but it can’t help you stand out. AI can save your time. But without the right strategy, structure, and storytelling, your content will just get lost in the crowd. And that’s exactly what we help you avoid.
And in today’s content-saturated world, “okay content” doesn’t cut it anymore. You need strategy, originality, and brand alignment from an experienced agency like Digital zeroz.
Ideas from AI can only come to life if they are executed by humans keeping in mind the brand’s values and a strong strategy that is possible only through personalization and someone who truly understands your brand.
ARTIFICIAL INTELLIGENCE VS HUMAN INTELLIGENCE
Let’s try to understand this concept with a very simple example. Imagine it’s your best friend’s birthday today. How would you wish him/her?
How would CHATGPT generate a response if you asked it the same question?
Have a look-
These 3 images tell you how AI generated responses can vary on the basis of prompts, any personalisation you mention. And just a normal search could create such a dull response. Had I sent this same message to my best friend she/he truly would have been unhappy and disappointed with it.
Even after the responses GPT gives you there is a lot of brainstorming that goes into a single message. Imagine the amount of research, planning, guidance and creatively that would go into long page content. One can’t even imagine how a brand is brought to life though an agency.
FINAL THOUGHTS
It is important to understand that that AI alone is not a strategy it is a tool and should be used to increase productivity but nowadays - either it is being misused or consumers do not know the right way to use it. A digital marketing strategist very well knows, they understand that the real power lies in combining technology + human intelligence. Agencies know how to do that, which is why even in the AI era, their value is more critical than ever.
AI gives you speed. But strategy gives you direction and conversions.
And in the age of information overload, it’s not about doing more it’s about doing the right things, the right way. That’s where agencies like DZPL truly shine.