How ATDSC, Pioneers of Fully Integrated AV Solutions, Hit Social Media to Build 3,000+ B2B Connections & Visibility Online

Client
ATDSC
Industry
Automobile
Website
www.atdscindia.com
Duration
1 year

About the Client

ATDSC is a premium audio-visual product-making company that is the leading force in India for integrated AV automation solutions. ATDSC is backed by a lively and robust team with 12 years of experience. The brand is well-known for innovation, high-performance AV systems, and a drive for total 360-degree tech solutions with a national reach. ATDSC always delivers and consistently surpasses expectations through its laser focus on quality and client satisfaction.

The Objective

Despite its industry leadership and strong offline presence, ATDSC had little to no digital footprint, especially on social media. This lack of visibility meant the brand was being overshadowed by its own channel partners who were actively promoting ATDSC’s products without the brand itself being part of the conversation. To correct this imbalance and take control of its brand narrative, ATDSC partnered with Digital Zeroz to build a credible, high-impact online presence that speaks directly to its B2B audience.
  • Increase follower count and visibility across Facebook, Instagram, LinkedIn, and Twitter
  • Boost page reach and impressions through targeted content
  • Boost confidence and trust of all Channel Partners via overall Social Media Marketing
  • Create a consistent brand narrative in the digital space

The Challenge

ATDSC had almost ZERO digital presence before this campaign. The key challenges included:
  • Growing from under 150 total followers across platforms
  • Building brand trust and authority digitally from the ground up
  • Crafting platform-specific content for B2B and tech-savvy audiences
  • Achieving measurable results in a competitive content ecosystem

The Solution

Digital Zeroz designed a content-first, performance-driven strategy focused on B2B branding, thought leadership, and consistent brand voice across platforms.

B2B-Focused Social Media Strategy

  • Customized content pillars around channel partnerships, industry insights, and product education
  • LinkedIn positioned as the core platform to build B2B credibility and grow partner connections
  • Facebook and Instagram used to drive product visibility and recall

Platform Growth Results

  • LinkedIn saw the biggest leap, growing from 45 to 1,048 followers
  • Over 3,000 new B2B connections established across platforms
  • 216.2K post reach and 152.6K impressions, positioning ATDSC back in control of its digital narrative
  • Generated 5,340+ likes and increased brand recognition among partners and professionals

Content + Branding + Storytelling

  • Introduced consistent brand aesthetics across platforms
  • Highlighted ATDSC’s team, product value, and project showcases
  • Created content that turned ATDSC from a silent manufacturer into a visible industry leader

The Result

216K +

Post Views

2000 +

New followers

3000 +

B2B Connections
In just one year, ATDSC went from digital silence to owning its story online. The brand not only gained over 2,000 new followers and 216K+ post views, but also reclaimed its position as the central voice among channel partners. Most importantly, it built over 3,000 B2B connects, expanding its digital reach and preparing for long-term growth in the competitive AV space
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