How Zepaste, an EV Car Rental Brand, became the Leader Online with Ranking 100+ Keywords at the Top of Google

Client
Zepaste India Pvt. Ltd.
Industry
Transportation
Website
www.zepaste.com
Duration
1 Year

About the Brand

Zepaste India Pvt. Ltd. is an active startup intent on transforming India's transportation system through sustainable, energy-efficient electric mobility solutions. Zepaste provides all types of EV fleets for rental to corporate and individuals. Operating within the high-growth electric vehicle ecosystem, Zepaste is joined with progressive leaders and operates under one belief: "To bring great changes, it needs greater efforts." Sustainability is the future of transportation; however, Zepaste is empowering the present with innovation, purpose, and performance.

The Objective

In this highly competitive market, like EV car rentals, visibility equals viability. Zepaste’s vision was clear: to become the top-of-mind and top-of-search brand for anyone looking for EV rentals.

The goals of the SEO campaign were:
  • Build strong organic visibility from the ground up
  • Dominate Google SERPs for EV rental-related searches majorly in Gurgaon
  • Drive qualified traffic to the website through search
  • Establish Zepaste as the digital category leader in EV car rentals
  • Capture early mindshare in a space that represents the future of mobility

The Challenge

As a fledgling startup, Zepaste had entered into a space with less existing digital information, but showed increasing competition. Major aggregator platforms, traditional car rental, and new era EV companies were fighting for digital presence.

Zepaste had a few major challenges:
  • No organic keyword rankings from the outset
  • No domain authority and backlink strength
  • Very limited SEO-friendly content for EV-related searches
  • Ranking in a category with increasing search demand and level of competition

The Solution

Digital Zeroz built a future-ready SEO roadmap for Zepaste, one focused on relevance, speed, and SERP authority.

Strategic Keyword Domination

We conducted in-depth keyword research to identify high-volume, category-defining terms in the EV rental space. Our strategy targeted long-tail phrases like:
  • "EV car rental"
  • "Electric vehicle rental services"
  • "EV Taxi"
  • "Electric Cabs"
By optimizing key pages, meta titles, content blocks, and schema, we positioned Zepaste to rank for both transactional and informational queries.

Technical & On-Page SEO

We optimized the website’s speed, crawlability, and structure by:
  • Streamlining site architecture
  • Creating focused landing pages for top search categories
  • Implementing schema markup for better rich results
  • Optimizing internal linking to distribute authority and help crawlers
  • Publishing location-specific content for geo-targeted visibility

Content SEO

We wrote and optimized the content for top landing and service pages dedicated to EV rentals.
  • We targeted a mix of short-tail, long-tail and LSI keywords
  • We took care of search intent from informational, navigational to transactional

Authority Building

To build Zepaste’s domain authority and trust with Google:
  • High-authority backlinks were earned through EV blogs, auto directories, and mobility forums
  • Local listings and business citations were created to establish credibility
  • Partnerships and PR mentions contributed to natural link growth

The Result

In just 6 months, Zepaste climbed the SEO ranks to become a digital frontrunner in India’s EV rental space. Here’s what we achieved:
  • Top 100 keywords now rank in Google’s Top 5
  • Zepaste now ranks on Page 1 for category-defining EV rental keywords
  • Established as the #1 online leader in the EV Car Rental business
  • Increased organic traffic, search impressions, and lead inquiries month over month

100+

Keywords Ranking on 1st SERP

500%

Increase in Organic Traffic

90%

Quality Backlinks
With the right content SEO, the results of most of our keywords got featured in the latest AI Overview of Google.
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