How a CBSE Boarding School Drove 15X More Leads and Cut CPL by 60% with Targeted Campaigns

Client
Father LeBlond School
Industry
Education
Website
www.leblond.in
Duration
1 year

About the Client

Father LeBlond School, located in the lush landscapes near Siliguri, is a premier CBSE residential institution known for academic brilliance, holistic development, and state-of-the-art infrastructure. With a vision to shape future-ready citizens, the school offers a world-class learning environment and personalized care through its boarding system.

The Objective

To increase admissions by using Google Ads to reach and convert high-intent parents looking for reputable boarding schools, particularly across North Bengal, Eastern India, and neighboring regions like Nepal and Bhutan.
The goals were clear:
  • Maximize relevant traffic
  • Generate high-quality B2C leads
  • Create a scalable, cost-effective ad model

The Challenge

Despite its strong offline reputation, the school’s digital lead generation was struggling due to:
  • Low visibility in a highly saturated education ad space.
  • High competition from larger brands with bigger budgets.
  • Generic ad messaging that didn’t reflect the school’s unique strengths.
  • No optimized funnel to convert traffic into qualified admissions inquiries

Strategy & Execution

We didn’t just run ads, we built a high-performance lead engine from the ground up. Here's how:

1. Audience-Centric Campaign Structure

We segmented the campaigns based on geography and intent:
  • Local (North Bengal & Siliguri)
  • National (Metro & Tier 1 cities)
  • Cross-border (Nepal & Bhutan)

2. Emotionally-Driven Ad Creatives

We moved beyond dry ads and wrote persuasive copy that addressed:
  • Parental concerns ("Safe & Caring Boarding for Your Child")
  • Aspirations ("Shaping Global Citizens from Siliguri")
  • Academic credibility ("100% CBSE Board Results | Campus Life Excellence")

3. Conversion-Optimized Landing Pages

Designed and implemented high-speed landing pages that:
  • Had a clear CTA ("Apply Now", "Book a School Tour")
  • Showcased school life with visuals
  • Used testimonials and USPs (CBSE affiliation, hostel care, sports culture)

4. Smart Bidding & Geo-Targeting

  • Bid higher in high-converting geographies.
  • Time-based scheduling to align with parent research hours.
  • Used responsive ads with extensions for better CTR.

5. Performance-Based Optimization

  • Weekly analysis and pruning of underperforming keywords
  • Improved Quality Scores to reduce CPC
  • Re-engagement through retargeting to capture lost leads.

The Result

Result? 500+ leads, countless inquiries, and a full admission cycle backed by smart digital strategy.
500+ Admission Leads Generated
  • Direct inquiries through call extensions, forms, and WhatsApp.
15x Growth in Lead Volume
  • From sporadic digital inquiries to a consistent pipeline of qualified prospects every month
2.8% Average Conversion Rate
  • Above industry benchmark for education ads, driven by strong landing pages and intent-aligned targeting.
60% Lower Cost Per Lead (CPL)
  • Through better ad quality scores and continuous bid optimization.
Increased Footfall & Admission Tour Bookings
  • Rise in offline school visits from ad-engaged parents in key regions.

500+

Admission leads

15X

Increased lead Volume

60%

Lower CPL
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