Merges 6 Websites into One Unified Digital Platform for Dr. Anup Dhir, Best Cosmetic Plastic Surgeon in Delhi
About the Client
Dr. Anup Dhir, M.Ch, Board-certified, Past President of the Indian Association of Aesthetic Plastic Surgeons, has 40 years of experience, has been working at Apollo Hospital as a Senior Consultant in Plastic and Cosmetic Surgery in Delhi for the last 29 years, and has been a top celebrity cosmetic surgeon and sexual medicine specialist in India. Dr. Anup Dhir specialises in cosmetic & aesthetic surgery of the face and body. Also, he is a renowned sexologist with over 38 years of experience in offering comprehensive evaluation, diagnosis, and treatment for a wide range of sexual disorders. His multi-specialty expertise and over 4 decade of experience is what brings us additional challenge to give him the right positioning on digital space.
The Objective
The goal was simple but essential: streamline his online presence without compromising the quality or visibility of his services. With six different domains, hosting plans, and content silos, it was time for a smarter, cleaner approach.
Dr. Anup Dhir wanted to:
- Eliminate management-hassle and confusion of multiple website, hosting and domain renewals
- Centralize his content, branding, and services
- Offer patients one seamless digital experience
- Have just one sleek website to proudly flaunt on his visiting card—without confusing anyone
The Challenge
Dr. Anup Dhir did have a good professional reputation, but his online footprint comprised six independent websites, developed at different points of time and for different service category and clinics. Before, it had made sense to develop dedicated platforms for each niche, but ultimately this became a disservice to his brand.
- There were many domains with overlapping materials and outdated content
- The user journeys across the sites promoted confusion in the services offered
- SEO was diluted due to disparate online presence
- Recurring costs for hosting and maintaining 6 sites were high
- Fragmented brand presence and brand experience across digital properties
The Solution
We accepted the challenge of migrating all six domains into a single, unified, responsible, and contemporary platform that would greatly simplify backend processes and exponentially improve the online presence. And yes, he was excited that he finally had only one clean URL for his visiting card!
Website Consolidation
We carefully audited all six domains, identified valuable content, eliminated outdated assets, and migrated everything into one dynamic website designed to reflect his professional legacy and modern medical expertise.
Custom Website Development
Our team built a sleek, responsive, and easy-to-navigate website that:
Cost-Efficiency Wins
By cutting down on six domain and hosting renewals, we helped save recurring costs, reduce digital clutter, and simplify management.
(And yes, he now has one clean, sharp URL on his visiting card—finally no more “check my other site too” moments!)