Best Cosmetic Surgeon in Delhi, Dr. Anup Dhir, Merges 6 Websites into One Unified Digital Platform
About the Client
Dr. Anup Dhir, M.Ch, Board-certified, Past President of the Indian Association of Aesthetic Plastic Surgeons, has 40 years of experience, has been working at Apollo Hospital as a Senior Consultant in Plastic and Cosmetic Surgery in Delhi for the last 29 years, and has been a top celebrity cosmetic surgeon and sexual medicine specialist in India. Dr. Anup Dhir specialises in cosmetic & aesthetic surgery of the face and body. He attended Govt. Medical College, Patiala as an undergraduate and received his medical degree from Punjabi University, Patiala, Punjab, India.
The Objective
The goal was simple but essential: streamline his online presence without compromising the quality or visibility of his services. With six different domains, hosting plans, and content silos, it was time for a smarter, cleaner approach.
Dr. Dhir wanted to:
Dr. Dhir wanted to:
- Eliminate redundant costs for hosting and domain renewals
- Centralize his content, branding, and services
- Offer patients one seamless digital experience
- Have just one sleek website to proudly flaunt on his visiting card—without confusing anyone
The Challenge
Dr. Anup Dhir had a strong professional reputation, but his digital presence was scattered across six independent websites, each built at different times for different service categories and clinics. While the intention was to create tailored platforms for each niche, over time, this approach began to work against his brand rather than for it.
- Multiple domains with overlapping or outdated content
- Confusing user journeys across websites
- SEO dilution due to fragmented online presence
- High recurring costs for hosting and management
- Lack of brand consistency across digital properties
The Solution
We took up the task to migrate all six domains into one unified, responsive, and modern platform, drastically simplifying the back-end operations and supercharging his online presence. And yes, he was thrilled that his visiting card finally had just one neat URL!
Website Consolidation
We carefully audited all six domains, identified valuable content, eliminated outdated assets, and migrated everything into one dynamic website designed to reflect his professional legacy and modern medical expertise.
Custom Website Development
Our team built a sleek, responsive, and easy-to-navigate website that:
Cost-Efficiency Wins
By cutting down on six domain and hosting renewals, we helped save recurring costs, reduce digital clutter, and simplify management.
(And yes, he now has one clean, sharp URL on his visiting card—finally no more “check my other site too” moments!)