How Dr. Daksh Sethi Built a 100K+ Reach Brand as the Best Laparoscopic Surgeon in Delhi

Client

Dr. Daksh Sethi

Industry

Healthcare

Website

www.drdakshsethi.com

Duration

1 Year

About the Client

Dr. Daksh Sethi is a renowned Advanced Laparoscopic, Bariatric, and Robotic Surgeon based in India. Known for his minimally invasive techniques and expertise in weight loss and gastrointestinal surgeries, Dr. Sethi has built a strong reputation in the medical community. His mission is to make complex surgeries safer, faster, and smoother for patients, while also spreading awareness around obesity-related issues and surgical solutions.

The Objective

To build a compelling personal brand for Dr. Daksh Sethi across social media platforms by highlighting his expertise, increasing public awareness about bariatric and robotic surgery, and driving real engagement that converts into consultations and appointments.

Educate the public about weight-loss and robotic surgeries through easy-to-understand content
Drive consultations via social content that builds authority and trust
Amplify reach through trending reels and health tips, while maintaining ethical standards in medical marketing

The Challenge

Zero Video Presence: No existing high-quality video content. Patients didn’t get to “know the doctor” before consultations.
Niche Audience + Complex Topics: Explaining robotic surgery, bariatric procedures, and metabolic health in a short, digestible format was a creative challenge.
Skepticism Toward Medical Content Online: Competing with viral pseudo-health influencers meant our content needed to be both authentic and scientifically sound.
No Previous SMO or Performance Strategy: The brand was starting from scratch with no structured content calendar, engagement plan, or audience research.

The Solution

Over a span of 12 months, we built a content powerhouse around Dr. Sethi using a high-performance strategy:

Content Production with On-Site Shoots

Conducted 6 full-day shoots at hospital & clinic setups
Created 90+ short-form Reels, breaking down complex surgeries into simple, relatable content
Produced 15+ patient testimonials and "Doctor Explains" series

Content Strategy & Posting Plan

Implemented a 3-post-per-week content calendar
Balanced educational, inspirational, and behind-the-scenes content
Created content pillars: Surgery Simplified, Patient Stories, Doctor Speaks, Busting Myths, and Daily Health Tips

Engagement & Community Building

Replied to 1000+ comments & DMs
Built a micro-community of health-focused followers
Re-shared success stories that resonated with both patients and peers

The Result

100K+

Views

200+

Posts

90+

Short form reel content

Monthly engagement averaged over 1.5 lakh users, with total reel views surpassing more than 100k. His Instagram following grew from under 500 to more than 1700 in just a year. One of his most popular reels crossed 30,000 organic views, proving that authentic medical content can go viral without compromising credibility.