How Dr. Vipin Tyagi Reached Over 5 Lakh+ Users with a Powerful Social Media Makeover

Client
Dr. Vipin Tyagi
Industry
Healthcare
Website
www.drvipinktyagi.com
Duration
6 Months

About the Client

Dr. Vipin Tyagi is one of the first robotic surgeons in the field of urology since 2012. He has a wealth of experience of over a decade of using this cutting-edge technology to offer the best minimally invasive treatment to his patients. He is a pioneer in using robotic techniques for the treatment of cancer of the urinary bladder & various urological reconstructive procedures and his work in the field of robotic surgery has been awarded at various national & international forums.

The Objective

To turn Dr. Vipin Tyagi’s clinical expertise into digital influence by:
  • Building a strong personal brand across platforms
  • Engaging the public through educational and relatable content
  • Positioning him as the go-to robotic urology expert online
  • Boosting organic reach without relying on paid promotions

The Challenge

Despite his vast medical success, we had to overcome significant digital hurdles:
  • No brand guidelines or visual consistency
  • Limited storytelling around procedures and patient care
  • Low audience engagement due to lack of relatable content
  • Missed opportunities to simplify complex procedures for the average person

The Solution

We approached this project not as mere content creation but as a brand transformation journey for a medical expert in the digital age.

Social Media Brand Revamp

  • Developed a new visual identity system: logo elements, brand colours, typography and layouts that represented credibility and warmth
  • Created a content calendar of both medical value and topics of interest to the public
  • Developed category-led content buckets: Myth Busters, FAQs Reels, Procedure Spotlight, Doctor Tips.

Short-Form Video (Reels) Strategy

  • Filmed high-quality, platform native Reels where Dr. Tyagi explained medical procedures and FAQs.
  • Dr. Tyagi was prepared to simplify the biggest technical terms and make robotic surgery and urological health anything but complex.
  • Positioned Dr. Tyagi was both a doctor and educator so that the audience - patients and their families - connected with him as a relatable person.

Audience Engagement Playbook

  • Each of the Reels had strong hooks and CTAs
  • Employed trending audio and visual formats within the ethics of medical content
  • Maintained a genuine doctor-patient tone, while establishing credibility

Bonus Add-on: Multi-Platform Integration

The presence was ensured across Instagram, Facebook and YouTube Shorts in native formats according to audience behaviour for each platform

The Result

500K+

Organic engagement

800+

Followers addition

5X

SM growth
  • 5,00,000+ Organic Users Engaged across platforms
  • Significant rise in monthly impressions, profile visits, and shares
  • Videos saved and shared across medical communities and patients’ networks
  • Built a reputation as a thought leader in robotic surgery on digital channels
  • Improved patient trust and inbound queries directly via social media DMs
Dr. Vipin Tyagi's Facebook Account Before DZPL
Dr. Vipin Tyagi's Instagram Account Before DZPL
Dr. Vipin Tyagi's Facebook Account Growth With DZPL
Dr. Vipin Tyagi's Instagram Account Growth With DZPL
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