500+ Articles, 100+ Keywords, 1 Goal – How Hair & Senses Became a Top Content Source for Hair Transplant & Restoration

Client
Hair N Senses
Industry
Healthcare
Website
www.hairnsenses.co.in
Duration
4 year

About the Client

Hair & Senses is a professional hair transplant clinic in India that provides cutting-edge, affordable, and compassionate care to hair loss patients. Hair & Senses believes that high-quality treatment does not have to be expensive, and through a combination of innovative restoration technology, the best medical professionals, and personalized care, Hair & Senses delivers the best-in-class solutions to hair loss.

The Objective

To transform the Hair & Senses website into a trusted educational hub for hair transplant and restoration by:
  • Creating high-quality, informative, and medically accurate content
  • Supporting the clinic’s SEO and keyword ranking goals
  • Building credibility and organic visibility for both doctors and services

The Challenge

Before we engaged, they faced typical content and SEO problems:
  • Not enough depth of topical, keyword-optimized medical content
  • Poor internal linking and non-intuitive information architecture
  • Very few rankings for medically relevant keywords in the industry
  • Over-reliance on high-cost paid media to drive clicks with weak organic trust signals
They were looking for visibility, consistency, medically-checked high quality, well-researched content that could appeal to both users and search engines.

Our Solution

We took a content-first approach, codifying SEO at the core over 4 years of active partnership

1. Research-Backed Content Development

  • Collaborated with the hair transplant surgeon and the in-house team to simplify clinical knowledge into approachable, publishable content
  • Ensured scientific accuracy, industry terms, and met Google levels of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in all written content

2.High-Volume, High-Quality Output

  • Completed over 500+ SEO-optimized medical articles covering everything from procedure explainers, hair loss causes, hair transplant myths, seasonal care, diet, and myths
  • Consistent in tone, structure, and readability to trust those reading, and improve their dwell time

3.Content SEO Integration

  • Effective use of LSI keywords, question-based titles, and internal linking
  • Optimized each article to qualify for featured snippets, “People Also Ask” boxes, and long-tail keywords
  • Developed content clusters that improved authority in search results

The Result

50L+

Words Published

100+

Keywords targeted

500+

Content piece published
Highlights
  • 5,00,000+ words of unique, authoritative content published.
  • Ranked 100+ keywords on Google, with multiple articles hitting the Top 3 and Top 5 positions
  • Helped Hair & Senses become a go-to source for patients researching hair transplants online
  • Improved website visibility, engagement, and lowered bounce rates through informative, useful reading experiences
  • Strengthened the brand’s digital authority, resulting in increased organic lead flow
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