500+ Articles, 100+ Keywords, 1 Goal – How Hair & Senses Became a Top Source for Hair Transplant in D

Client
Hair N Senses
Industry
Healthcare
Website
www.hairnsenses.co.in
Duration
4 year

About the Client

Hair & Senses is a specialized hair transplant clinic based in India, committed to offering advanced, affordable, and compassionate care. With a strong belief that quality treatment should not come at an excessive cost, the clinic combines modern restoration technology, acclaimed medical professionals, and personalized care to provide best-in-class solutions for hair loss.

The Objective

To transform the Hair & Senses website into a trusted educational hub for hair transplant and hair care solutions by:
  • Creating high-quality, informative, and medically accurate content
  • Supporting the clinic’s SEO and keyword ranking goals
  • Building credibility and organic visibility for both doctors and services

The Challenge

Before we came in, the brand faced typical content and SEO struggles:
  • Lack of in-depth, keyword-optimized medical content
  • Poor internal linking and scattered information architecture
  • Minimal ranking for industry-relevant keywords
  • Dependence on paid media with low organic trust signals
They needed consistent, well-researched, medically verified content that could speak to both users and search engines alike.

Our Solution

We initiated a content-first approach with SEO at its core—executed over 4 years of ongoing collaboration:

1. Research-Backed Content Development

  • Closely worked with medical experts and the in-house team to distill complex medical knowledge into reader-friendly content
  • Ensured each article was backed by scientific accuracy, industry terms, and aligned with Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines

2.High-Volume, High-Quality Output

  • Delivered over 500+ SEO-optimized medical articles ranging from procedure explainers and hair loss causes to seasonal care, diet, and myths
  • Maintained consistency in tone, structure, and readability, ensuring patient trust and improved dwell time

3.Content SEO Integration

  • Smart use of LSI keywords, question-based titles, and internal linking
  • Optimized each article for featured snippets, “People Also Ask” boxes, and long-tail keywords
  • Built content clusters that boosted authority in search engine results

The Result

50K+

Words Published

100 +

Keywords targeted

500+

Content piece published
  • 50,000+ words of unique, authoritative content published
  • Ranked 100+ keywords on Google, with multiple articles hitting the Top 3 and Top 5 positions
  • Helped Hair & Senses become a go-to source for patients researching hair transplants online
  • Improved website visibility, engagement, and lowered bounce rates through informative, useful reading experiences
  • Strengthened the brand’s digital authority, resulting in increased organic lead flow
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