SGRH Adds 50K Monthly Visitors Without a Rupee Spent on Ads

Client
Sir Ganga Ram Hospital
Industry
Healthcare
Website
www.sgrh.com
Duration
1 year

About the Client

Sir Ganga Ram Hospital, a name synonymous with unwavering trust and exceptional healthcare, stands as a testament to a legacy that spans generations. From its foundational roots, inspired by the visionary Sir Ganga Ram, a celebrated civil engineer and philanthropist whose dedication to societal upliftment remains an enduring beacon, to its current position as a leading multi-specialty institution in the heart of Delhi, SGRH has continuously evolved, solidifying its place as a cornerstone of the community. This "Trust of Generations" is not merely a historical footnote, but a living, breathing testament to our commitment to blending compassionate care with cutting-edge medical advancements and technology.

The Objective

The goal wasn’t just to build a better website. It was to create a modern, digital-first hospital experience that mirrored the trust built over 70 years. Together, SGRH and DZPL defined a mission:
  • UI/UX – Make digital interactions smoother and mobile-friendly.
  • SEO Growth – Rank and dominate on Google for 70+ departmental services.
  • Boost Organic Visitors – Drive relevant traffic to the right pages.
  • Build Online Reputation – Manage ORM and digital PR.

The Challenge

Even though SGRH was a giant in healthcare, their digital presence was weak and scattered.
Here’s what we found:
  • The UI/UX was not very clean, patients couldn’t find doctors, test details or departments easily.
  • The bounce rate was climbing.
  • SEO was nearly absent. 70 departments had little or no keyword optimization.
  • The hospital wasn’t ranking for terms like:
    1. Anaesthesia Hospital in Delhi
    2. Ayurvedic Hospital in Delhi
    3. Biochemistry Hospital in Delhi
    4. Blood transfusion hospital in Delhi

The Solution

Step 1: SEO Strategy

We began with a deep audit. And what we found was eye-opening.

Over 70 departments. But hardly any were ranking on Google.No structured metadata. No keyword hierarchy. No mobile optimization.The hospital was invisible online, especially for people searching in need.

We created a custom SEO, just like a treatment plan:

  • Diagnosis (Audit)
  • Medication (Keyword Mapping)
  • Surgery (Content and Tech Optimization)
    • This wasn't about just ranking. It was about saving patient journeys that were slipping through.

    Step 2: Rebuilding every department

    Like rebuilding the hospital, brick by brick, we took each of the 70 departments and gave them new life:
    • We rewrote every page with clear, helpful content
    • Embedded local keywords like “Robotic Surgery in Delhi” or “Diabetes care near Rajinder Nagar”
    • Added smart CTAs for appointment bookings
    • Created FAQ sections to answer patient queries, not just algorithms
    And suddenly, things started to shift. SGRH was appearing where it never had before.

    Step 3: The Digital Growth

    As the structure improved, the results exploded.
    • Traffic Soared: From 70,000 to 120,000+ organic visitors monthly
    • Keyword Domination: 50+ department-specific keywords landed on Page 1 of Google
    • More Bookings: High-intent pages like Oncology, Neurology, and Liver Care saw a rise in direct appointment conversions
    • Cancer Campagin Spotlight: Just one optimized campaign for the Cancer Care Center saw a 345% increase in traffic
    This wasn’t just SEO. This was changing how patients found hope.

The Result

In just one year, the number of people visiting their website more than doubled. More patients started booking appointments online. More than 50 department keywords started showing up on the first page of Google. All this happened while the new website was still being built in the background!

What We Achieved:

  • Fixed 70 Department Pages
    We made each department's page clean, clear, and SEO-ready
  • 50+ Keyword on Page 1 of Google
    Like "Neurology Hospital in Delhi", "Cardiology Hospital in Delhi", and more.
  • Traffic Doubled>br> From 70,000 users a month to 140,000+ users — all without ads.
  • Wrote Content That Patients Understand
    Medical pages were rewritten in a way that was easy to read but still accurate
  • More Appointments Happening Online
    Because people can find departments and book easily.
  • Bounce Rate Dropped
    From just SEO improvements, no paid marketing!
  • 50K+ Extra Monthly Visitors
    From just SEO improvements, no paid marketing!
Organic SEO Growth
Organic SEO Growth
“The team at @DZPL is incredibly dedicated, knowledgeable, and helpful. The finished product was beautiful, and worth every penny. I would absolutely recommend Dizital Zero Pvt. Ltd.”
- Dr. Anup Dhir , M.Ch -
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