How SGRH Went from Passive Posts to 100% ORM Response and 500% More Views

Client
Sir Ganga Ram Hospital
Industry
Healthcare
Website
www.sgrh.com
Duration
1 year

About the Client

Sir Ganga Ram Hospital, a name synonymous with unwavering trust and exceptional healthcare, stands as a testament to a legacy that spans generations. From its foundational roots, inspired by the visionary Sir Ganga Ram, a celebrated civil engineer and philanthropist whose dedication to societal upliftment remains an enduring beacon, to its current position as a leading multi-specialty institution in the heart of Delhi, SGRH has continuously evolved, solidifying its place as a cornerstone of the community. This "Trust of Generations" is not merely a historical footnote, but a living, breathing testament to our commitment to blending compassionate care with cutting-edge medical advancements and technology.

The Objective

The core aim was to optimize SGRH’s social media channels, not just for visibility, but for trust, communication, and brand building. The hospital wanted a consistent brand voice, faster responses to queries, and measurable growth in followers and engagement. We also needed to build an active reputation management system to handle public queries and concerns.

The Challenge

SGRH’s social media channels were active but underutilized. Posts went live, but there was no strategy behind them. Visuals lacked brand alignment, audience interaction was low, and important patient queries often went unanswered. The challenge was to turn this passive presence into a high-performing engagement engine.

Key Challenges Faced:

  • No consistency in content style or branding across platforms
  • Low engagement despite having a large offline reputation
  • ORM (Online Reputation Management) efforts were manual and inconsistent
  • Unstructured templates that didn’t reflect the hospital’s brand ethos
  • Limited organic reach and stagnant follower growth
  • Queries on platforms like Google, Facebook, and third-party listings were unmanaged

The Solution

At Digital Zeroz, we took a 360° approach, from design and strategy to performance and reputation. The goal was to ensure that every platform not only looked professional but also delivered value to its audience. We worked closely with the SGRH team to reflect their real-world trust on the digital front.

What We Delivered:

Engagement & Growth Strategy

We began with data. We studied past performance, understood audience behavior, and then created a custom growth roadmap.
  • Developed content calendars tailored for patient education, awareness, and updates
  • Implemented trending formats like carousels, reels, and video bytes
  • Used community-driven hashtags and engagement tactics
  • Result: Engagement Ratio increased by 8%

Reach & Visibility

We redesigned the content strategy to make every post discoverable and share-worthy, helping the hospital reach new audiences organically.
  • Aligned all platforms (Instagram, Facebook, LinkedIn, Twitter)
  • Introduced awareness campaigns, doctor highlights, and service explainers
  • Result: Reach increased by 1000% and views increased by 500%

Visual Branding Consistency

Visual identity plays a big role in digital trust. We revamped templates to reflect the hospital’s premium quality and credibility.
  • Designed brand-aligned post templates, stories, highlights, and thumbnails
  • Standardized tone and messaging for all creatives
  • Ensured consistency across departments and campaigns

Online Reputation Management (ORM)

One of the most important components was timely and responsible communication. We built a real-time ORM system to monitor, respond, and resolve public concerns quickly
  • Delivered 100% response rate across social media and GMB
  • Managed third-party listings like Practo, JustDial, and more
  • Resolved patient queries, reviews, and concerns within 24 hours

Channel Optimization & Community Building

Beyond posting, we optimized profile bios, pinned posts, highlight reels, and SEO keywords to improve discoverability and authority.
  • Optimized handles, bios, call-to-action buttons, and links
  • Built community-focused stories, polls, and live sessions
  • Result: 25,000+ organic followers gained in just 1 year

The Result

The transformation was visible across all digital touchpoints. SGRH didn’t just look more active online, it actually became a trusted health partner for its digital audience.

Tangible Outcomes:

  • Engagement Ratio improved by 8%, showing stronger community connection
  • 1000% increase in Reach, bringing SGRH to new digital audiences
  • 500% more post views, indicating improved visibility and interest
  • 100% ORM Response Rate, reinforcing trust and reliability
  • 25,000+ organic followers gained in 12 months
  • All major social platforms optimized for branding, discovery, and interaction
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