How SGRH Went from a 15-Second Load Time to a Lightning-Fast, Mobile-First Website

Client
Sir Ganga Ram Hospital
Industry
Healthcare
Website
www.sgrh.com
Duration
1 year

About the Client

Sir Ganga Ram Hospital has always represented trust and quality health care, and is the result of a legacy founded over generations. SGRH has grown and evolved from the origins laid down by Sir Ganga Ram, an eminent civil engineer and philanthropist, who dedicated an entire life to upliftment of society to its present entity as the premier multi-specialty hospital in Delhi. SGRH is a prominent and vital institution with regards to the community in which it exists, which is different from having a historical significance. We are a continuing entity "Trust of Generations," that encompasses both compassion and medical advancement with technology.

The Objective

The vision was clear: to transform the website into a fast, user-friendly, and high-performing platform without disrupting ongoing hospital operations. The team wanted a clean interface, an organized structure, and a CMS-powered backend that would make updates easier in the future. The goal was also to support SEO and online appointment features to enhance discoverability and functionality.

The Challenge

SGRH's digital presence was facing multiple bottlenecks. Their website was slow, cluttered, and difficult to manage. The experience didn’t reflect the hospital’s reputation — both patients and search engines found it hard to navigate or trust.
At Digital Zeroz, our first task was to identify and prioritize these digital pain points for resolution.

Key Challenges Faced :

  • Website load time exceeded 15 seconds, causing user drop-offs
  • The UI/UX was scattered, outdated, and not mobile-friendly
  • Navigation structure was unclear, especially for departments and services
  • Content lacked clarity and wasn’t optimized for SEO
  • Doctor profiles were inconsistent and lacked key information
  • No integrated CMS made website management difficult
  • The appointment system was not streamlined for user convenience

The Solution

Our approach was both technical and strategic. We didn’t just build a website, we created a reliable, future-ready platform for patients, doctors, and hospital staff. We retained their existing data while enhancing every digital touchpoint for better speed, structure, and usability.

What We Delivered:

Performance Optimization

Before we made any visual changes, we focused on performance. Speed was a top concern. We wanted users to access critical health information without delay.
  • Reduced load time from 15 seconds to 3 seconds
  • Passed Google Core Web Vitals using Google Lighthouse
  • Improved backend and server configurations for faster delivery

UI/UX & Navigation Architecture

SGRH’s previous layout was hard to follow. We redesigned the user journey, keeping in mind how a patient or family member searches for help online.
  • Modern, clean interface across desktop and mobile
  • Created a structured navigation flow for 70+ departments and services
  • Ensured easy access to doctors, diagnostics, appointments, and health content

Content & SEO Optimization

We didn’t just update the look; we enhanced the message. The new content was crafted to be clear, accurate, and discoverable by search engines.
  • Optimized all department pages for SEO and readability
  • Rewrote technical content in patient-friendly language
  • Implemented SEO best practices: metadata, internal links, headings, and schema

Doctor Profile Structuring

Doctor pages were often overlooked. We made sure every doctor had a professional, informative, and complete profile for trust-building and conversions.
  • Standardized profiles with photos, specializations, experience, and timings
  • Linked appointment forms directly to doctor pages
  • Improved visibility of specialists in search and on-site search

    • CMS Implementation

    To ensure the hospital could manage the site independently after launch, we deployed a robust CMS tailored for healthcare.
    • CMS integration without data loss
    • Role-based access for content, admin, and technical teams
    • Enabled easy updates for blogs, news, departments, and doctor info

      • Online Appointment System

      Booking a consultation is a key step in the user journey. We built an appointment system that works seamlessly across departments.
      • Developed department-wise booking flows
      • Integrated availability slots, doctor selection, and contact forms
      • Improved form submission speed and mobile usability

The Result

The transformation was visible not just in aesthetics, but also in numbers and functionality. The new website was easier to navigate, faster to load, and more aligned with SGRH’s leadership in the medical field.

Tangible Outcomes:

  • Load time reduced by over 5X, improving user retention
  • Bounce rate dropped by 40% due to better UX and structure
  • Mobile experience significantly enhanced, boosting accessibility
  • Appointment requests increased through the new booking interface
  • CMS enabled internal teams to make regular updates independently
  • SEO-ready structure laid the foundation for improved organic rankings
next project
How We Helped World of Dentistry 3X Their Website Traffic & Rank as the Best Dentist in Gurgaon