How ATDSC, a 12-year-old OEM for AV Products, Gained 10x organic traffic from Google via Authentic B2B Centric SEO

Client
ATDSC
Industry
Automobile
Website
www.atdscindia.com
Duration
1 year

About the Client

ATDSC is a premium audio-visual product manufacturing company leading the charge in integrated AV automation solutions across India. With a vibrant 12-year-strong team at the helm, the brand is known for innovation, high-performance AV systems, and a commitment to delivering 360-degree tech solutions with nationwide reach. Whether it's for commercial spaces, home automation, or institutional infrastructure, ATDSC consistently exceeds expectations with its sharp focus on quality and client satisfaction.

The Objective

As an OEM brand, ATDSC needed to establish top of SERP (Search Engine Results Page) authority so that anyone searching for AV products or solutions, ATDSC would appear at the top of their search journey. It was not just traffic; it was relevance, visibility, trust, and credibility. Digital Zeroz was tasked with leading the transformation from zero to authority.

The objectives of the project were to:

  • Launch ATDSC’s SEO journey from ground zero
  • Rank the brand on the first page of Google for highly relevant B2B keywords
  • Improve organic visibility, search impressions, and click-through rates
  • Drive quality traffic to ATDSC’s newly revamped website. See how we did this
  • Establish ATDSC as a trusted search presence in the AV automation space

The problem

When ATDSC approached us, their SEO presence was nonexistent, no optimized content, no keyword targeting, and no visibility on Google. Despite being the original manufacturer, they were outranked by resellers, channel partners, micro distributors and industry directories. Key challenges included:
  • Zero organic keyword rankings on Google
  • No on-page optimization, content hierarchy, or keyword strategy
  • No authority signals or backlink profile
  • No traffic or search impressions being generated
ATDSC needed to rise to the top, not just as a product manufacturer, but as a thought leader and go-to brand in the AV space.

The Solution

Digital Zeroz rolled out a phased, high-performance SEO strategy combining technical SEO, content marketing, and authority-building.

1. Technical SEO Foundation

We began by fixing the basics, ensuring clean site architecture, fast page speeds, mobile responsiveness, proper URL structures, meta tags, and schema markup. These foundational fixes ensured Google could crawl and index the site effectively.

2. Keyword Research & Content Optimization

We executed a comprehensive keyword research strategy to identify B2B specific high intent terms that were relevant for ATDSC’s offerings (product categories, AV automation, institutional buyers, industry-based use cases). We rewrote or optimized every product/service page to include:

  • Primary & secondary keywords
  • Optimized meta titles and descriptions
  • Internal links to serve SEO juice
  • Content formatted to user intent

3.Authority Building & Backlinks

To build domain trust and climb rankings, we implemented a white-hat link-building campaign focused on:

  • High-authority industry directories
  • Forums Marketing to position as a thought leader
  • Profile listings and citations

4. Ongoing SEO Monitoring & Reporting

Using tools like Google Search Console and Analytics, we monitored traffic, keyword movements, and technical issues, adapting our content and backlink strategy monthly to sustain momentum.

The Result

90%

Quality Backlinks

900%

Increased organic traffic

30+

Keywords top SERP Ranking
In less than a year of optimization, ATDSC has now achieved first page placement in Google for 30+ high-intent industry keywords. Their organic traffic continued to grow steadily month over month, and ATDSC is now outpacing many top brands on search.
  • From 0 to 30+ first-page keyword rankings
  • Significant boost in organic impressions and CTR
  • Dramatic increase in brand visibility and inbound inquiries

What began as a zero-visibility SEO profile has now developed into a burgeoning search presence and lead generation machine, establishing ATDSC as a search authority in the AV manufacturing sector.

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