How Digital Zero Built GICSEH’s Brand & Website from Scratch and Boosted Inquiries by 40% in 3 Months

Client
GICSEH
Industry
Education
Website
www.gicseh.com
Duration
4 year

About the Client

GICSEH offers strategic certification pathways tailored to both individual learners and corporate clients. With over 50 industry-aligned programs, they focus on skill development that directly translates into employability and real-world tech capabilities. As a long-standing training institution, GICSEH has helped thousands of professionals upskill and advance in their careers. However, their online visibility did not reflect the scale or quality of their offerings, until they partnered with Digital Zeroz.

The Objective

When GICSEH approached Digital Zeroz, they had a clear mission:
“We want to build a next-gen EdTech platform that doesn’t just look good, but competes with the top names in Cyber Security and Ethical Hacking training in India.”
This wasn’t just a website build. It was a brand creation from scratch including logo design, digital identity, UI/UX for education, and building a mobile-first web experience optimized for lead conversion.
Key goals included:
  • Develop a fully customized website to host and manage over 50+ certification courses.
  • Create a mobile-optimized experience tailored to today’s smartphone-first learners.
  • Design intuitive course navigation and application flow that makes student enrollment seamless.
  • Build a scalable EdTech foundation from brand visuals to digital infrastructure.

The Challenge

As a new player in a crowded landscape filled with competitors, GICSEH faced significant challenges:Lack of digital brand assets, no logo, no colors, no visual identity.
  • An urgent need for a strong, custom website which could offer 50+ courses but still be intuitive.
  • High usage of mobile devices among target audiences meant mobile optimization absolutely had to be a part of the project, not optional.
  • Intense competition from established players in Cyber Security and Ethical Hacking training.
  • The client was also keen to tell the story of their digital indoor branding and website to promote trust and authority.

The Solution

We approached this project as a complete brand + web transformation, starting at zero and building a digital ecosystem designed to scale.

1. Brand Identity Creation

  • Developed a fresh, professional logo representing GICSEH’s modern tech-education values.
  • Created a cohesive visual brand including color palette, typography, iconography, and brand tone.
  • Designed digital-ready indoor branding elements for consistency across physical and online touchpoints.

2. Fully Custom Web Development

  • Built a bespoke website architecture capable of handling 50+ course pages without overwhelming the user.
  • Each course page was designed with a student-centric layout—featuring course highlights, application buttons, FAQs, and structured data for SEO.
  • Integrated search filters, category breakdowns, and smart menus to help users find the right program in seconds.

3.Mobile-First & High-Performance Design

  • Delivered a mobile-optimized interface that loads fast, adapts seamlessly across screen sizes, and simplifies form filling.
  • Ensured fast-loading performance using image optimization, code minification, and CDN integration.
  • Implemented mobile-optimized CTAs, allowing students to apply or inquire with a single tap.

4. Education-Focused UX/UI

  • Designed the UX flow to mirror top EdTech platforms, ensuring a professional, trust-building feel for new users.
  • Created easy-to-access “Apply Now” and “Download Brochure” buttons on each course page.
  • Integrated inquiry forms, WhatsApp chat, and lead capture modules for smooth communication.

The Result

In just a few months, GICSEH’s digital identity transformed completely:
  • 1 Fully Customized, Scalable EdTech Website Live
  • 100% Mobile Optimization delivering <3s page load time and >70% mobile engagement
  • 50+ Courses Mapped into Conversion-Ready Pages, each with SEO-friendly structures
  • 40% Increase in Course Inquiries within 3 months of launch
  • Built an Entire Brand Identity from Scratch from logo and web UI to physical branding elements
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