From News Portal to India’s First AI-Powered Gamified Internship Platform with 10K+ Organic Enrollments

Client
Indian0
Industry
Education
Website
www.indian0.com
Duration
5 year

About the Client

Indian0 began as a digital news portal, a platform that aimed to simplify complex industry trends and startup stories for students and aspiring professionals. But the founders saw a bigger gap. Thousands of students were consuming content but struggling to turn that knowledge into skills or career direction. That’s when the mission shifted, from informing to empowering.
The brand began evolving from a news voice into a full-fledged career-building platform. What followed was a carefully planned, digitally driven transformation powered by content, automation, and community-building.

The Objective

Indian0 approached Digital Zeroz Pvt. Ltd. with three core objectives:
  • Drive student enrollments organically - without spending on ads
  • Build awareness and trust around its AI mentor, Mr. Zero
  • Strengthen search visibility through targeted SEO practices
The ultimate goal was to make Indian0 a go-to internship platform for students wanting practical, gamified learning experiences completely through organic marketing.

The Challenge

When Indian0 began its journey, it faced multiple hurdles:
  • No paid marketing: The entire outreach had to be organic, relying only on content and engagement
  • Low awareness: Students were unfamiliar with gamified internships or Mr. Zero as a digital mentor
  • Scattered digital presence: While the idea was strong, the UI/UX of social media channels was inconsistent
  • Search invisibility: Indian0 was not ranking for key terms like “digital internships” or “AI internship platform”
Additionally, Indian0 wanted to establish emotional credibility with students—going beyond just promoting a product.

The Solution

Laying the Foundation

During its early phase, Indian0 focused on building a student-friendly ecosystem through consistent digital content , startup stories, marketing trends, and industry interviews. But soon, it became clear that students wanted more than just updates, they wanted action. That’s when Indian0 began introducing internship awareness programs and digital bootcamps.

Key Achievements:

  • Built strong organic reach through SEO-focused blog content
  • Engaged early adopters via educational series on LinkedIn & Instagram
  • Transitioned from static content to interactive engagement formats

Launching the Digital Portfolio System

As demand grew, Digital zero helped Indian0 introduce its next big upgrade, the Digital Portfolio System. This tool allowed students to collect and showcase their work, certifications, and learning progress in one place. It shifted the platform from being just a knowledge hub to a personal branding toolkit for students, giving them an edge in job applications and LinkedIn outreach.

Digital Marketing Impact:

  • Optimized SEO for 50+ targeted keywords around student skills and digital portfolios
  • Launched strategic content campaigns explaining the “Why” and “How” of portfolios
  • Drove high organic conversions from Instagram, LinkedIn, and GMB

Gamified Internship 2.0

This year, Indian0 unveiled its biggest innovation yet, India’s First AI-Powered Gamified Internship Experience, powered by Mr. Zero. Built with automation, emotional AI, and real brand tasks, the internship is designed like a game, where students earn rewards, unlock skill badges, and track their career growth with XP points.
This wasn't just a feature release, it was a category-defining moment.

What Made It Special:

  • 24/7 AI Mentor: Mr. Zero guides each user in real time
  • Tasks feel like challenges, not chore
  • Real-world brand assignments give students career-ready experience
  • Digital Portfolio auto-updates as students progress
  • Skill Tracks: Content, SEO, Digital Marketing, SMO, HR, PR, Sales, and more

Our Digital Marketing Strategy

Digital Zeroz Pvt. Ltd. handled Indian0’s full-stack marketing and scaled the platform to 10,000+ active learners, organically.

Strategy & Execution:

SEO Implementation
  • Optimized 50+ web pages with high-intent keywords (e.g., “digital internship India”, “AI internships”, “gamified internship”)
  • Built and indexed landing pages for each skill track
  • Improved site speed and structure to pass Google Core Web Vitals
Social Media Optimization
  • Revamped all channels to match brand tone (youthful, sharp, informative)
  • Aligned creatives with Mr. Zero’s identity and internship storytelling
  • Created content buckets: Testimonials, Career Tips, “Life with Mr. Zero”, and Skill Highlights
Community Growth & Engagement
  • Grew audience organically through storytelling campaigns
  • Built relatability around Mr. Zero as an AI mentor & internship guide
  • Initiated weekly streaks, polls, AMAs, and gamified giveaways

The Result

Performance Metrics (2024-2025):

Metric Impact Achieved
Organic Student Signups 10,000+ Enrolled
Engagement Rate (Instagram) ↑ 8%
Reach on Social Media ↑ 1000%
Video & Post Views ↑ 500%
ORM Response Rate 100% across all channels
Content CTR(Landing Pages) ↑ 4.2% average
New Followers (Instagram) +25K Organic in 12 months

10K+

Enrollments

500%

Increase in views

+25K

Traffic in 12 months