500,000+ Words, 100+ Top Rankings: How Digital Zeroz Scaled GICSEH’s SEO Content to Dominate Google and Drive 4,000+ Monthly Visitors

Client
GICSEH
Industry
Education
Website
www.gicseh.com
Duration
4 year

About the Client

GICSEH offers strategic certification pathways tailored to both individual learners and corporate clients. With over 50 industry-aligned programs, they focus on skill development that directly translates into employability and real-world tech capabilities. As a long-standing training institution, GICSEH has helped thousands of professionals upskill and advance in their careers. However, their online visibility did not reflect the scale or quality of their offerings, until they partnered with Digital Zeroz.

The Objective

GICSEH approached Digital Zeroz with a clear yet challenging content goal:
“We want to become one of India’s most visible training institutes on Google. We’re offering world-class IT and non-IT certifications—but our website content must reflect that level of expertise and deliver SEO results.”
To dominate on Google and build a reputation of trust and technical authority, the content needed to do three things:
  • Rank organically for competitive keywords across India’s top cities
  • Educate potential students on complex IT topics like Ethical Hacking, Cyber Security, and AI.
  • Convert web visitors into inquiries and enrollments with persuasive, informative writing.

The Challenge

  • Starting with low visibility and very little optimized content
  • Needing to rank across multiple cities and regions, including Delhi and Ghaziabad
  • Ensuring technical accuracy for topics like AI, Cyber Security, and Networking
  • Avoiding keyword stuffing while achieving on-page SEO goals
  • Aligning content tone for both technical learners and entry-level students

Scope of Work

Digital Zeroz designed and executed a massive SEO content strategy, including:

Content Productio

  • Wrote over 5,00,000+ words of original, SEO-friendly content.
  • Structured and optimized content for over 50+ training courses.
  • Created city-specific and course-specific landing pages tailored to local search trends and user intent.

SEO Strategy Integration

  • Mapped 100+ high-ranking keywords into course pages, blogs, and location-based content.
  • Incorporated long-tail keywords, FAQ schemas, internal linking, and LSI keywords to maximize visibility
  • Worked in tandem with technical SEO and on-page teams to ensure fast indexing and strong content crawlability.

Content Types Covered

  • Detailed Course Pages (e.g., Ethical Hacking Course in Ghaziabad)
  • City-Specific Pages (e.g., Computer Institute in Delhi, Artificial Intelligence Institute in Ghaziabad)
  • Educational Blog Articles
  • FAQ Sections with Schema Integration
  • Informational Pillar Pages and Comparison Pages

Mapped SEO Keywords Included

Content strategically targeted high-intent, location-based keywords like:
  • Computer Course in Delhi, Computer Institute in Delhi, Computer Class in Delhi
  • Ethical Hacking Course in India, Ethical Hacking Institute in India, Cyber Security Training in Ghaziabad
  • Artificial Intelligence Course in Ghaziabad, Cyber Security Institute in Ghaziabad
Every keyword was placed organically and meaningfully into relevant pages, boosting both search ranking and reader clarity.

The Result

Our content strategy didn’t just fill up pages, it delivered real, quantifiable growth:
  • 100+ Keywords in Google’s Top 5 Positions
  • Increased organic SEO traffic from 100 to over 4,000 monthly visitors
  • Achieved top rankings for high-competition keywords like:
    • Ethical Hacking Institute in Ghaziabad
    • Cyber Security Training in Ghaziabad
    • Artificial Intelligence Course in Ghaziabad
  • Improved page engagement and time on site by >60% across course pages
GICSEH Website Content
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