How SEO Led to a New Campus: GICSEH Opens Second Branch in Delhi with Digital Zero

Client
GICSEH
Industry
Education
Website
www.gicseh.com
Duration
4 year

About the Client

GICSEH offers strategic certification pathways tailored to both individual learners and corporate clients. With over 50 industry-aligned programs, they focus on skill development that directly translates into employability and real-world tech capabilities. As a long-standing training institution, GICSEH has helped thousands of professionals upskill and advance in their careers. However, their online visibility did not reflect the scale or quality of their offerings, until they partnered with Digital Zeroz

The Objective

When GICSEH partnered with Digital Zeroz, their goal was simple yet ambitious:
“We want to rank at the top locally for all key tech courses like Cyber Security, Ethical Hacking, and AI and convert Google visibility into real student footfalls.”
Their aim was to:
  • Improve local discoverability on Google Maps & Nearby Listings
  • Increase walk-in queries and local leads
  • Build a trusted presence with reviews and rich listings
  • Eventually expand their student base enough to open a second branch

The Challenge

When GICSEH first met Digital Zeroz, they were offering some of the best ethical hacking and cybersecurity courses in Noida but hardly anyone nearby even knew they existed.
  • Their Google listing was nearly invisible
  • The website got only 50 visitors a month.
  • They weren’t showing up when people searched for things like:
    • Computer Course in Delhi
    • Ethical Hacking Training in India
    • Cyber Security Course in Ghaziabad
  • Their dream? To become the #1 training institute in and around Noida and eventually expand to Delhi.
The team at GICSEH didn’t just want visibility they wanted real students walking through their doors.

The Solution

1. Google My Business (GMB) Optimization

  • Fully optimized their GMB listing with the right information, images, FAQs, services, and location tagging.
  • Ensured they appeared on Google Maps and “Nearby” searches.

2. Review Building Strategy

  • Designed a student review campaign.
  • Helped GICSEH gather over 3,500 authentic 5-star reviews, boosting credibility and trust which makes them hold a 4.8 rating out of 5 on google.
  • Managed feedback and responses professionally to keep engagement high.

3. Local Keyword Domination

We focused on 100+ hyper-local keywords such as:
  • Computer Institute in Delhi
  • Cyber Security Institute in Noida
  • Ethical Hacking Course in India
  • Artificial Intelligence Institute in Noida
Within months, over 100 keywords ranked in the Top 5 on Google.

4.Content & Local Landing Pages

  • Created content that connected with local students using local language and context
  • Built geo-targeted pages for Ghaziabad and nearby regions.
  • Added SEO-rich FAQs and course breakdowns on each page.

5. Local Directories &Map Listings

  • Listed GICSEH across relevant education platforms, local directories, and citation sites.
  • Ensured NAP (Name, Address, Phone) consistency for all listings.

The Result

Traffic

  • Monthly website traffic jumped from just 50 users to over 4,000+ users.

Top Rankings

  • Ranked in the Top 5 on Google for over 100 local, high-converting keywords.
  • Became the go-to name for Ethical Hacking and AI training in Ghaziabad.

5X More Daily Queries

  • With better visibility and GMB performance, daily inquiries increased 5 times.
  • Parents and students could easily find GICSEH, call, and enroll—right from Google.

Reputation & Trus

  • 3,400+ Google reviews made GICSEH one of the highest-rated institutes in its niche.

Expansion

  • The results were so powerful that within just 2 years, GICSEH opened a new branch in Preet Vihar (Delhi) to serve the increasing demand from students in Delhi-NCR.
GMB Profile
Local SEO Result
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