Digital Marketing Activation to Position Dr. Anup Dhir as the Best Plastic Cosmetic Surgeon & Sexologist in Delhi

Client
Dr. Anup Dhir
Industry
Healthcare
Website
www.anupdhir.com
Duration
1 Year

About the Client

Dr. Anup Dhir, M.Ch, Board-certified, Past President of the Indian Association of Aesthetic Plastic Surgeons, has 40 years of experience, has been working at Apollo Hospital as a Senior Consultant in Plastic and Cosmetic Surgery in Delhi for the last 29 years, and has been a top celebrity cosmetic surgeon and sexual medicine specialist in India. Dr. Anup Dhir specialises in cosmetic & aesthetic surgery of the face and body.

The Objective

To establish a strong and consistent digital presence that attracts patients organically, build trust as an authority in the medical aesthetics space, encourage high-quality engagement on social media, and consolidate the scattered and fragmented digital assets.

The Challenge

To develop an integrated SEO + SMO strategy supported by professional visual content and medical-grade written content. The aim was to rank top for targeted procedures, build a trusted personal brand online, and generate high-quality B2C organic leads.

The Solution

Despite his stellar credentials, Dr. Dhir’s digital footprint was fragmented:
  • Multiple unmanaged Facebook pages led to brand confusion
  • No proper SEO foundation or keyword targeting
  • Weak visibility on Google despite high local credibility
  • Poor engagement on social media with low recall value
  • Lack of quality content that truly reflected the precision and trust of his services
He needed a comprehensive digital transformation with a focus on organic visibility, authority, and lead generation.

SEO Strategy from Scratch

  • Researched & targeted high-intent keywords related to plastic and aesthetic procedures
  • Optimized all service pages with proper tags, meta descriptions, and internal linking
  • Implemented technical SEO (loading speed, schema markup, mobile optimization)

Medical Content Writing

  • Developed authentic, medically accurate content written in a patient-friendly tone
  • Created SEO-friendly blogs and service descriptions
  • Focused on building trust + authority while boosting keyword density naturally

Social Media Optimization + Page Merge

  • Consolidated all fragmented FB pages into one verified page
  • Designed a strategic content calendar (tips, client stories, reels, infographics)
  • Boosted brand relatability with consistent doctor-led posts

On-Site Photo & Video Shoots

  • Created high-quality visuals showcasing clinic, procedures & the doctor's personality
  • These visuals powered both social media and SEO landing pages

Lead Funnel + Website Integration

  • Added conversion-focused CTAs across blogs and service pages
  • Setup inquiry forms to capture genuine interest from potential patients

The Result

10X

SM Engagement

50+

Keywords ranking on 1st page

500%

Increase in Organic Traffic

500k+

Reel Views
In just 12 months, Dr. Anup Dhir went from a fragmented online identity to a fully optimized identity that is a consistent source of organic B2C traffic to his website. With the right content SEO, the results of most of our keywords got featured in the latest AI Overview of Google.
Dr. Anup Dhir's Facebook Account Before DZPL
Dr. Anup Dhir's Facebook Account Growth With DZPL