100K+ Organic Views Help Position Dr. Anup Dhir as the Best Cosmetic Surgeon in Delhi

Client
Dr. Anup Dhir
Industry
Healthcare
Website
www.anupdhir.com
Duration
1 Year

About the Client

Dr. Anup Dhir, M.Ch, Board-certified, Past President of the Indian Association of Aesthetic Plastic Surgeons, has 40 years of experience, has been working at Apollo Hospital as a Senior Consultant in Plastic and Cosmetic Surgery in Delhi for the last 29 years, and has been a top celebrity cosmetic surgeon and sexual medicine specialist in India. Dr. Anup Dhir specialises in cosmetic & aesthetic surgery of the face and body. He attended Govt. Medical College, Patiala as an undergraduate and received his medical degree from Punjabi University, Patiala, Punjab, India.

The Objective

To establish a strong, unified digital presence that would attract Patients organically, build authority in the medical aesthetics space, and drive quality engagement on social media, all while consolidating fragmented digital assets.

The Challenge

To develop an integrated SEO + SMO strategy supported by professional visual content and medical-grade written content. The aim was to rank top for targeted procedures, build a trusted personal brand online, and generate high-quality B2C organic leads.

The Solution

Despite his stellar credentials, Dr. Dhir’s digital footprint was fragmented:
  • Multiple unmanaged Facebook pages led to brand confusion
  • No proper SEO foundation or keyword targeting
  • Weak visibility on Google despite high local credibility
  • Poor engagement on social media with low recall value
  • Lack of quality content that truly reflected the precision and trust of his services
He needed a comprehensive digital transformation with a focus on organic visibility, authority, and lead generation.

SEO Strategy from Scratch

  • Researched & targeted high-intent keywords related to plastic and aesthetic procedures
  • Optimized all service pages with proper tags, meta descriptions, and internal linking
  • Implemented technical SEO (loading speed, schema markup, mobile optimization)

Medical Content Writing

  • Developed authentic, medically accurate content written in a patient-friendly tone
  • Created SEO-friendly blogs and service descriptions
  • Focused on building trust + authority while boosting keyword density naturally

Social Media Optimization + Page Merge

  • Consolidated all fragmented FB pages into one verified page
  • Designed a strategic content calendar (tips, client stories, reels, infographics)
  • Boosted brand relatability with consistent doctor-led posts

On-Site Photo & Video Shoots

  • Created high-quality visuals showcasing clinic, procedures & the doctor's personality
  • These visuals powered both social media and SEO landing pages

Lead Funnel + Website Integration

  • Added conversion-focused CTAs across blogs and service pages
  • Setup inquiry forms to capture genuine interest from potential patients

The Result

3X

SM Engagement

20+

Keywords ranking on 1st page

100k+

Reel Views
Within just 12 months, Dr. Anup Dhir’s online presence transformed from fragmented to fully optimized, turning his website into a reliable source of organic B2C leads.
Here's what we achieved:
  • Ranked 30+ targeted keywords on the first page of Google, with several in the Top 5 positions
  • Delivered a 90% increase in organic traffic, driving relevant patients to his website
  • Successfully merged multiple Facebook pages into one cohesive identity, improving brand consistency
  • Increased social media engagement by 3x through authentic, educational content
  • Generated steady organic inquiries through SEO-optimized content and on-site lead capture forms
  • Introduced Dr. Dhir to key podcast platforms, further enhancing his credibility and reach within the medical community
These outcomes didn't just improve visibility, they helped position Dr. Dhir as a leading expert online, backed by a strong, unified, and conversion-friendly digital ecosystem.
Dr. Anup Dhir's Facebook Account Before DZPL
Dr. Anup Dhir's Facebook Account Growth With DZPL